2011 World Breastfeeding Week & Illinois Breastfeeding Promotion Month
Activities to Celebrate World Breastfeeding
Week and MonthFrom World Breastfeeding Week &
Illinois Breastfeeding Month Events Survey 2011
Thirty-one agencies responded to a
SuveyMonkey survey to describe agency activities and events to celebrate World
Breastfeeding Week and Illinois Breastfeeding Promotion Events. Celebrations included: agency parties,
lunches and recognitions, donated massages, giveaways and special breastfeeding
presentations. Community walks, health
fairs, zoo events and pool parties were hosted by many agencies. Agency staff
wore breastfeeding bracelets and t-shirts to celebrate breastfeeding week and
month. Special in-services provided
breastfeeding up-dates for staff and educational materials were shared with
pregnant and breastfeeding clients. Over
two-thirds of the agencies had prominent breastfeeding displays or bulletin
boards in their lobbies or entrances.
Other agencies exhibited posters or displays at local libraries or their
community college. Almost half of the
agencies used WBW/Month as an opportunity to do outreach to area physician
offices and community hospitals. Besides
information on WIC and breastfeeding peer counselor services, agencies took cookies,
fresh fruit and baskets of treats and educational materials to share with area
pediatricians and obstetricians. Almost
a fourth of the agencies provided “nursing stations” at county fairs and
participated in regional or county task force events to celebrate WBW and
Illinois Breastfeeding Promotion month.
Many agencies (32%) adapted the theme, while almost a third used the
theme in their celebrations and promotions and 29% chose not to use the WABA
theme for WBW. Fifty-two percent of the responding agencies had newspaper
coverage and 5 agencies had radio interviews or programs. One agency reported a TV interview. Congratulations on a successful WBW/Month!
For more details and information on agency celebrations:
